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Xbox and Fanta Team Up for a Special-Edition Collection - With Prizes and In-Game Rewards to be Claimed - Xbox Wire

01 Apr 2026
3 minute min
Ion Ionescu
Xbox and Fanta Team Up for a Special-Edition Collection - With Prizes and In-Game Rewards to be Claimed - Xbox Wire
To celebrate Xbox’s 25th anniversary, Xbox and Fanta are teaming up for a collaboration that not only features the games you love but also rewards you with brand new in-game content for those same titles. Starting in April, fans will be able to purchase a special-edition collection of Fanta cans and bottles, featuring packaging inspired by some of gaming’s most legendary franchises. Each can or bottle in the collection is taken over by fan-favorite characters from Halo, Call of Duty, World of Warcraft, Forza Horizon 6, and Diablo IV, turning them into a vibrant collectible for fans of both gaming and Fanta. But the collaboration doesn’t stop there. Alongside the collection, Fanta is introducing a brand-new special edition flavor, Fanta Crimson. Starting in April, fans can scan the QR codes on the special-edition Fanta packaging to unlock Xbox-themed interactive challenges. Players will have the chance to jump into three never-before-played Fanta Rewards Chest challenges: Extract the Cargo, Survive the Sweep, and Shatter the Spell. By completing these challenges, fans can enter to win prizes – like a ROG Xbox Ally, Xbox Series S – 1TB, Xbox Wireless Controller and one month of Xbox Game Pass Ultimate (new subscribers only). Players can also redeem Xbox in-game rewards, including items like: From May 22–25, Xbox and Fanta are transforming the AMC at The Grove in Los Angeles into an interactive experience, inspired by the world of Sanctuary. Upon entering, players will find themselves face-to-face with Mephisto, who has cast a spell over the Fanta Rewards Chest, locking away the prizes. Fans will have the chance to win prizes, including: With legendary characters taking over Fanta packaging and interactive challenges waiting behind every QR code, the collaboration asks fans how far they will go for the delicious taste of Fanta. Whether you’re racing through Tokyo City in Forza Horizon 6, dungeon crawling in Diablo IV, exploring Azeroth in World of Warcraft, dropping into the action in Call of Duty, or suiting up with the Master Chief in Halo, the special-edition collection celebrates the passion players share for gaming. The collection will be available at retailers worldwide and online while supplies last, so grab a can, scan the code, and get ready to play. Wanta Fanta? Come and get it. Editor’s Note: Updated the rewards image above.
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